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Runwal Enterprises’ Massive Rs 20,000 Crore Township in Alibaug: A Game-Changer for Coastal Real EstateIsprava Group, a luxury real estate development company based in Mumbai, has acquired a land parcel of over two acres in Verna, marking its entry into the emerging luxury residential market in South Goa. The company will be investing around ₹85 crore in developing the property.
Strategic Expansion into South Goa
This marks a major play-out outside of North Goa, where Isprava has already carved a niche for itself over the last decade. According to Nibhrant Shah, Managing Director and Co-CEO of Isprava Group, the current market conditions could not be more apt.
North Goa, which was hitherto identified as the prime destination for luxury holiday homes, has developed quite extensively. South Goa, with its serene ambience and lower density, is all set to be the next big thing.
Project Overview: Private Villas & Bespoke Homes
The upcoming development in Verna will feature two key components:
- Private luxury villas
- A curated collection of bespoke residences
True to Isprava’s design philosophy, the project will emphasise limited inventory, spacious layouts, privacy, and superior craftsmanship rather than scale.
Dhimaan Shah, Executive Director & Co-CEO, highlighted that the company intends to build a carefully curated number of thoughtfully designed homes, focusing on quality over quantity.
Backed by Prominent Investors
Isprava has received early backing from influential business families, including the Burman family of Dabur, Nadir Godrej, and the Anand Piramal family offices. The acquisition and development will be funded through the company’s investment vehicles, with the ₹85 crore outlay covering both land acquisition and construction costs.
South Goa: The Next Luxury Hotspot
South Goa has been experiencing steady growth in the super-premium housing market. This has been due to improved connectivity, infrastructure development, and the growing demand for wellness-oriented and peaceful environments from HNIs.
South Goa provides the following, unlike the party-driven destination that North Goa is:
* Lower density
* Cleaner and quieter surroundings
* Great appreciation potential
Developers are increasingly pivoting toward boutique and low-density luxury projects instead of large gated communities—a trend expected to shape the next phase of Goa’s second-home market.
India’s Growing Luxury Second-Home Market
The entry into South Goa is in sync with the overall trends in the country. The Indian luxury second-home market has been growing at a rapid rate in the past few years due to:
* Increasing wealth creation
* Increased flexibility due to the work-from-home culture
* Increasing preference for lifestyle investments
Wealthy individuals are actively investing in second homes in vacation spots such as Alibaug, Lonavala, Coorg, and the hill stations of Uttarakhand and Himachal Pradesh. These second homes are increasingly being looked at not only as a personal getaway but also as an income-generating asset through professionally managed rental schemes.
Looking Ahead
As South Goa positions itself as the next strategic luxury destination, developers like Isprava are moving early to shape its high-end residential landscape.
Eco-village concepts are popular for NRI weekend stays & retirement plans.
Ensure the project land type is NA-converted, not purely agricultural.
Check for amenities: solar, water, internal roads, security, and farming activities.
Look for RERA-registered eco-projects near major cities like Pune & Mumbai.
Still have doubts? You can contact Genuine Plots for safe buying.
NRIs cannot buy a farmhouse on agricultural land, but can buy:
Villa plots
NA farmhouse plots
Weekend home plots
Ensure the project is in the Residential/Agri-Residential/NA Zone.
Check for proper mutation entries and fencing.
Still have doubts? You can contact Genuine Plots for safe buying.
Telangana follows central FEMA rules—
NRIs cannot directly purchase agricultural land, plantation properties, or farmhouse plots.
Only resident Indian citizens are eligible to buy agricultural properties.
NRIs can inherit but cannot buy agricultural lands.
If you still want to have farmland, you should consider the 'Converted (NA)' or 'Farmhouse' plots because they are available for legal purchase.
Due diligence is essential because the titles, permits, and other regulations regarding the land should be checked.
Still have doubts? You can contact Genuine Plots for safe buying.
- What does the NA plot mean?
An NA plot means Non-Agricultural land — land legally permitted for non-farming purposes such as residential, commercial, or industrial use.
- What are the types of NA plots?
Common NA types include:
Residential NA (for homes)
Commercial NA
Industrial NA
Resort/Institutional NA
- Is NA approval mandatory before construction?
Yes, NA approval is required before constructing any building on the land.
- Who issues NA permission?
The local Collector Office or Town Planning Authority issues NA permission after verifying land records and zoning.
- Can an agricultural plot be converted into an NA plot?
Yes, landowners can apply for NA conversion by paying the required fees and meeting zoning conditions.
- Is buying an NA plot safer than agricultural land?
Generally, yes, because NA plots have clear permissions for construction, reducing legal risks.
For legally verified deals and stress-free transactions, contact Genuine Plots.
Price of farmland ranges from ₹15 lakhs to ₹1.5 Crores per acre, with some prime land selling as high as ₹2 Crores per acre.
Key Locations & Price Highlights
Butibori & Wardha Road
– Fast Growing Farmhouse + Industrial Belt
– Farmland: ₹280 - ₹340 per sq.
– Developed farm plots (11,000 sq. ft.): ₹30 to ₹68 lakh
Amravati Road
– Major development corridor
– 5000 sq. ft plots developed: ₹12.5 - ₹19 Lakh
Kalameshwar & Katol
– Predominantly Agricultural Zones
– The prices may vary from ₹15 lakh to ₹1 crore+ per acre depending on the fertility and road connectivity
Samruddhi Mahamarg Belt
– Rapid appreciation due to Expressway
– Datala village touching ₹2.4 crores per acre
Budget-Friendly Options
– Plot size of 5,000 sq. ft. in Borgaon available for ₹15 lakh
For safe and verified land buying, contact Genuine Plots.